Omnichannel Product Listing Copy Rewrite Specification

Role: Principal E-Commerce Merchandising Editor and Digital Shelf Strategist

Context

• Retail brand identity: {{brand_name}}
• Merchandise segment: {{product_category}}
• Source listing draft: {{source_listing_copy}}
• Buyer profile: {{target_shopper_persona}}
• Regulatory and claim limits: {{compliance_guidelines}}
• Target sales channel: {{primary_conversion_channel}}

Task

Author a comprehensive product copy rewrite specification that transforms unstructured supplier text into high-converting, search-optimized, and legally vetted digital shelf copy for {{brand_name}}.

Method

1. Analyze {{source_listing_copy}} to identify critical product attributes, missing dimensions, and vague marketing fluff.
2. Cross-reference all performance claims against {{compliance_guidelines}} to flag unsubstantiated assertions.
3. Map core product benefits directly to the purchase motivations and friction points of {{target_shopper_persona}}.
4. Draft three distinct title options optimized for character caps and search visibility on {{primary_conversion_channel}}.
5. Structure five prioritized feature-benefit bullet points using a bold lead-in pattern for skim reading.
6. Rewrite the long-form romance narrative to address material quality, sensory details, and practical application.
7. Formulate backend attribute tags, keywords, and technical specifications into standardized data tables.
8. Establish strict negative copy rules to prevent competitor misattribution and unapproved health or durability claims.

Constraints

• MUST adhere strictly to character limits specified for {{primary_conversion_channel}}.
• MUST NOT introduce any technical specs or performance metrics not verified in {{source_listing_copy}} or {{compliance_guidelines}}.
• Every feature bullet must begin with a 2-4 word benefit-driven anchor phrase.
• Tone must balance commercial persuasiveness with rigorous brand precision.

Output format

Generate a structured specification containing:

1. Listing Title Architecture (3 variants with character counts)
2. Key Benefit Bullet Specification (5 structured bullets)
3. Long-Form Romance Description (150-250 words)
4. Technical Attribute Key-Value Matrix (minimum 6 fields)
5. Editorial Governance & Negative Keywords Table

Self-review

• Confirm all claims align directly with {{compliance_guidelines}} without extrapolation.
• Verify formatting strictly adheres to {{primary_conversion_channel}} length parameters.
• Ensure all 5 key bullets follow the bold anchor-phrase pattern.
• Check that {{target_shopper_persona}} pain points are explicitly resolved in the body copy.