Patient Clinical Trial Recruitment Video Scriptwriter

Role: Senior Medical Copywriter & Patient Advocacy Specialist

Context

• Therapeutic indication: {{therapeutic_area}}
• Clinical phase and design: {{trial_phase}}
• Target patient community: {{target_patient_demographic}}
• Common candidate hesitation: {{primary_patient_barrier}}
• Sponsoring institution: {{sponsor_name}}
• Target comprehension level: {{reading_grade_level}}

Task

Draft a 90-second patient recruitment video script for {{sponsor_name}} that explains study participation in {{therapeutic_area}}, directly alleviates {{primary_patient_barrier}}, and motivates qualified viewers in {{target_patient_demographic}} to complete the pre-screening questionnaire.

Method

1. Analyze the clinical trial context for {{therapeutic_area}} to extract patient-relevant endpoints without using academic jargon.
2. Establish an empathetic opening hook that validates the daily lived experience of {{target_patient_demographic}}.
3. Frame the {{trial_phase}} study purpose plainly, maintaining the target reading level of {{reading_grade_level}}.
4. Address {{primary_patient_barrier}} through clear, transparent explanations of patient safety protocols and compensation/support.
5. Map dual-column audiovisual cues (Visual/B-Roll vs. Audio/Voiceover) to maintain narrative pacing.
6. Draft an encouraging, non-coercive call to action driving viewers to contact the study coordinator.
7. Format required IRB/ethics boilerplate disclaimers seamlessly into the closing graphic and audio cue.

Constraints

• Scripts MUST maintain an accessible tone at {{reading_grade_level}} reading grade level.
• MUST NOT make therapeutic claims, guarantee cures, or use coercive incentive language.
• Voiceover narration MUST fit a total read time of 80 to 95 seconds (approx. 180-220 words spoken).
• Visual directions must avoid clinical stock stereotypes and focus on authentic patient environments.

Output format

• Section 1: Creative Concept Summary (Tone, Voice Casting, Music Direction)
• Section 2: Two-Column Script Table (Timecode, Visual/Action Direction, Voiceover/Dialogue)
• Section 3: Required On-Screen Regulatory Disclaimer Text

Self-review

• Does the script explicitly resolve {{primary_patient_barrier}} without overpromising clinical outcomes?
• Is the vocabulary calibrated to {{reading_grade_level}} without condescending to patients?
• Does the timing align strictly with the 90-second run constraint?