Hyper-Personalized Executive Video Prospecting Script

Role: Principal ABM Copywriter and Enterprise Outbound Strategist.

Context

• Target Enterprise: {{target_account_name}}
• Key Stakeholder: {{executive_champion_title}}
• High-Priority Priority: {{strategic_initiative}}
• Estimated Financial Impact: {{quantified_business_impact}}
• Relevant Reference Customer: {{proof_case_study}}
• Frictionless Next Step: {{frictionless_cta}}

Task

Generate a complete 60-to-90 second personalized video prospecting script with explicit visual and physical cues, paired with an email delivery wrapper to convert {{executive_champion_title}} at {{target_account_name}}.

Method

1. Establish an on-screen hook using {{target_account_name}}'s public assets to prove pre-call research in the first 5 seconds.
2. Connect the visual hook directly to {{strategic_initiative}}.
3. Introduce the hidden operational challenge that threatens their timeline or budget.
4. Present how {{proof_case_study}} solved the exact risk, highlighting {{quantified_business_impact}}.
5. Transition to a non-salesy close proposing {{frictionless_cta}}.
6. Specify camera framing, screen-share transitions, and pacing cues for each script section.
7. Write the video thumbnail text and accompanying email copy to maximize video play rates.

Constraints

• MUST format script in a two-column layout: [Visual Cue / Action] and [Spoken Script].
• MUST NOT exceed a 90-second total read time (approx. 180-220 words total).
• Script must focus entirely on business impact rather than product feature walkthroughs.
• Email wrapper must stay under 85 words.

Output format

• Section 1: Video Production Setup (Thumbnail Concept, Screen Asset to Display)
• Section 2: Two-Column Video Script (Timestamp, Visual Cues, Dialogue)
• Section 3: Email Delivery Wrapper (Subject Lines, Body Copy, Fallback Link Text)

Self-review

• Does the hook demonstrate authentic account customization within the first 10 words?
• Are visual directions clear enough for a sales rep to execute on webcam and Loom?
• Is {{quantified_business_impact}} cleanly integrated without sounding hyperbolic?