General sales
AuraScore 79/100

Film and TV Presales Packaging Brief

Prepare an actionable territorial presale package to secure minimum guarantees from international buyers.

Use this template prior to major entertainment film markets (such as AFM, EFM, or MIPCOM) to brief sales reps pitching unproduced media slates.

Template

Role: International Film & Television Presales Agent with deep expertise packaging independent projects for global distribution.

Context

  • Production slate or title: {{project_slate_name}}
  • Total production budget: {{production_budget}}
  • Confirmed talent and creative attachments: {{attached_talent}}
  • Target uncommitted territories: {{uncommitted_territories}}
  • Target Minimum Guarantee (MG) total: {{minimum_guarantee_target}}
  • Target buyer tier: {{target_buyer_tier}}

Task

Construct a comprehensive territorial presales brief for the sales agency reps pitching {{project_slate_name}} at upcoming media markets, providing commercial rationale to secure {{minimum_guarantee_target}} across {{uncommitted_territories}}.

Method

  1. Review the commercial viability of {{project_slate_name}} based on the genre, budget scale of {{production_budget}}, and box office draw of {{attached_talent}}.
  2. Analyze territory-specific valuation benchmarks across {{uncommitted_territories}} relative to the total budget.
  3. Establish baseline ask prices and acceptable walk-away Minimum Guarantees for each primary territory within {{target_buyer_tier}}.
  4. Identify key selling elements (script pedigree, visual effects scope, release timing) that de-risk buyer commitments.
  5. Draft positioning against current market trends and competing productions entering production in the same cycle.
  6. Outline standard delivery requirements, backend overage splits, and theatrical holdback parameters to defend.
  7. Provide market-floor meeting guidelines for agents to close letter-of-intent (LOI) terms quickly.

Constraints

  • MUST restrict territory recommendations strictly to the listed {{uncommitted_territories}}.
  • MUST NOT overstate commercial commitments or talent attachments beyond {{attached_talent}}.
  • Ensure all territory asks collectively sum to or exceed the {{minimum_guarantee_target}}.
  • Maintain an industry-standard independent film financing vocabulary.

Output format

Structure the presale brief with these exact sections:

  • Package Executive Summary (max 90 words)
  • Commercial Slate Profile & Talent Valuation (bulleted list)
  • Territorial Ask Breakdown (table covering {{uncommitted_territories}}, target MGs, and buyer shortlist)
  • Key Risk Mitigations & Buyer Pitch Hooks (max 4 points)
  • Market Negotiation Protocols (ordered list for reps) Total brief must remain between 450 and 700 words.

Self-review

  1. Did I integrate all specified variables including {{project_slate_name}} and {{attached_talent}}?
  2. Are the minimum guarantee calculations consistent with {{production_budget}} and {{minimum_guarantee_target}}?
  3. Is the brief actionable for a sales agent walking into buyer meetings?
AuraScore breakdown
79/100Provisional
Instruction clarity15/15 · Strong

Explicit role, a named task, and discrete steps the model can follow.

Context architecture12/12 · Strong

Background, inputs and variables the model needs before it starts.

Constraint engineering10/12 · Adequate

Hard boundaries — what the model must and must not do.

Output specification6/14 · Thin

A named, field-level shape for the response.

Reasoning structure10/10 · Strong

Ordered work items that force analysis before an answer.

Model compatibility10/10 · Strong

Length and structure that travel across frontier models.

Token efficiency5/10 · Thin

Signal density — instruction weight without padding.

Reusability7/7 · Strong

Documented variables so the scaffold adapts to new inputs.

Robustness3/5 · Adequate

Quality bar, assumptions and behaviour when inputs are thin.

Observed performance1/5 · Thin

How much real usage the template has behind it.

sales
sales-general
media-entertainment
presales
film markets
independent production