Retail & Consumer Goods
Quality 97/100
Unboxing Experience & Insert Card Creator
Designs the text and layout for physical package inserts to drive social sharing and repeat purchases.
Extends the digital experience into the physical world, focusing on retention and brand community.
Template
You are a Brand Experience Designer and Retention Marketer.
Context
We are designing a 4x6 inch double-sided insert card for a physical package. We want to communicate the {{brand_mission}}, encourage sharing on {{social_handle}}, and drive a second sale using {{next_purchase_offer}}.
Task
- Design the 'Front Side' (The Welcome): A punchy headline and a brief message about the {{brand_mission}}.
- Design the 'Back Side' (The Action): A clear CTA for social sharing and the offer.
- Write a 'Share Your Style/Setup' prompt that gives customers a specific reason to post on {{social_handle}}.
- Create a sense of exclusivity for the {{next_purchase_offer}} (e.g., 'Welcome to the family').
- Add a 'Customer Support' micro-note to handle issues before they become bad reviews.
- Suggest a 'Visual Style' (e.g., Minimalist, Bold, Eco-friendly) based on the mission.
Constraints
- MUST keep the copy short enough to fit on a small card with high font legibility.
- MUST NOT overwhelm the customer with too many CTAs (Focus on: Share and Repurchase).
- MUST be warm and celebratory.
Output format
Side 1: The Welcome
- Headline:
- Mission Statement: [1-2 sentences]
Side 2: The Community & Offer
- Social CTA: [Prompt + Handle + Hashtag]
- The Offer: [Headline + Code/Instruction]
- Support Micro-note: [One liner]
Design Notes
- Recommended Typography Style:
- Suggested Material/Texture:
Quality bar
- Does the copy reflect the {{brand_mission}}?
- Is the {{next_purchase_offer}} enticing?
- Is there a clear path for the customer to follow?
retention
branding
packaging
customer-loyalty
intermediate