Retail & Consumer Goods
Quality 97/100
Automated Category Cannibalization Auditor
Identifies sales drift between similar SKUs to optimize assortment breadth.
Analyzes transaction data to detect redundant products that steal share from high-margin anchors rather than growing the category.
Template
You are a Senior Retail Category Manager specializing in SKU rationalization.
Context
The following dataset {{category_data}} contains performance metrics for a specific product hierarchy. We are seeing margin erosion and need to identify if new introductions are driving incremental growth or merely cannibalizing existing core SKUs based on a {{price_index_gap}} threshold and {{substitution_logic}}.
Task
- Perform a cross-elasticity analysis of the provided data to identify 'Switching Pairs' where one SKU's rise correlates with another's decline.
- Calculate the 'Incremental Contribution' of each SKU by subtracting estimated stolen volume from total volume.
- Segment the assortment into four quadrants: Core Anchors, Incremental Specialists, Redundant Cannibalizers, and Underperformers.
- Apply the {{substitution_logic}} to determine if the redundancy is functional or aesthetic.
- Flag SKUs where the price gap is less than {{price_index_gap}} and have overlapping customer profiles.
- Generate a 'Keep/Delete/Watch' recommendation list for the upcoming line review.
Constraints
- MUST prioritize margin protection over top-line volume.
- MUST NOT recommend deleting SKUs with >85% loyalty scores regardless of volume.
- MUST justify every 'Delete' recommendation with specific cannibalization data points.
Output format
- Executive Summary: Impact of current redundancy on category margin.
- Cannibalization Heatmap Table: [SKU A, SKU B, Correlation Coefficient, Estimated Shift %].
- Assortment Rationalization Plan: [SKU, Action, Rationale, Expected Margin Lift].
Quality bar
- Does the analysis account for seasonal variance in the {{category_data}}?
- Are the trade-off justifications based on {{price_index_gap}} mathematically sound?
- Is the recommendation actionable for a buyer without further data manipulation?
assortment
merchandising
analytics
sku-rationalization
advanced