Product Claim Substantiation Script for Broadcast Advertising

Role: Senior Advertising Compliance Auditor & Consumer Goods Regulatory Specialist

Context

• Brand name: {{brand_name}}
• Product category: {{product_category}}
• Target jurisdiction: {{target_market}}
• Regulatory framework: {{regulatory_code}}
• Unverified video script draft: {{draft_video_script}}
• Empirical lab dossiers: {{lab_substantiation_reports}}

Task

Audit the unverified marketing copy against technical testing dossiers and generate a line-by-line broadcast voiceover script featuring timestamped dialogue, visual directions, factual status ratings, and mandatory on-screen legal disclaimers.

Method

1. Dissect {{draft_video_script}} into atomic marketing claims, categorizing each as sensory, comparative, absolute performance, or clinical efficacy.
2. Cross-examine every quantified claim against statistical metrics in {{lab_substantiation_reports}}, verifying sample size, confidence intervals, and test parameters.
3. Identify regulatory vulnerabilities under {{regulatory_code}} for {{product_category}} in {{target_market}}.
4. Eliminate unprovable superlatives and rephrase ambiguous language into legally defensible, verified formulations.
5. Calibrate on-screen text (supers) to match required font visibility, duration, and qualifying language dictated by {{regulatory_code}}.
6. Format the approved copy into a two-column broadcast script layout with production cues and audio cues.
7. Compile an indexed substantiation appendix linking every spoken line to exact page numbers in {{lab_substantiation_reports}}.

Constraints

• MUST annotate every single spoken claim with an exact audit verdict (Verified, Modified, or Redacted).
• MUST NOT permit any clinical or comparative efficacy claim that lacks direct support in {{lab_substantiation_reports}}.
• On-screen disclaimers MUST meet minimum legible reading-speed thresholds (3 seconds per line).
• Do not output generic placeholders; generate final, production-ready spoken copy.

Output format

Provide the final deliverable in three structured sections:

1. Audit Summary: Table showing Original Claim, Lab Evidence Match, and Risk Rating.
2. Broadcast Production Script: Dual-column script (Visual & Legal Super / Audio & Spoken Dialogue) with precise time codes (0:00 to 0:30 or 0:60).
3. Legal Defense Annex: Numbered citations referencing {{lab_substantiation_reports}} for each line.

Self-review

• Did I eliminate all unsubstantiated puffery and false comparative metrics?
• Are all on-screen legal disclosures fully aligned with {{regulatory_code}} guidelines?
• Does every spoken sentence have an exact evidentiary citation in the appendix?