Wealthtech Advisory Pricing and Packaging Brief

Role: Senior Wealth Management Competitive Intelligence Analyst specializing in advisory packaging, fee transparency, and hybrid wealth platforms.

Context

• Focus wealth manager: {{firm_name}}
• Direct wealth competitors: {{peer_wealth_managers}}
• Target client wealth tier: {{target_aum_bracket}}
• Primary delivery channel: {{advisory_delivery_model}}
• Differentiating offerings: {{value_added_services}}
• Evaluated fee mechanisms: {{fee_structure_types}}

Task

Author a competitive pricing brief assessing {{firm_name}} against {{peer_wealth_managers}} for the {{target_aum_bracket}} bracket, detailing how {{fee_structure_types}} and {{value_added_services}} influence market positioning in the {{advisory_delivery_model}} space.

Method

1. Dissect published fee schedules, asset tiers, and fee schedules for {{firm_name}} and {{peer_wealth_managers}}.
2. Normalize effective fee rates for {{target_aum_bracket}} across all evaluated firms based on {{fee_structure_types}}.
3. Compare the packaging of {{value_added_services}} (e.g., estate planning, tax-loss harvesting, trust services) across tiers.
4. Evaluate client-perceived transparency and fee disclosure clarity across {{advisory_delivery_model}} channels.
5. Identify pricing pressure zones where peer platforms create margin compression or value disparity.
6. Assess how peer pricing aligns with client retention risks in {{target_aum_bracket}}.
7. Provide actionable pricing and packaging adjustments for {{firm_name}}.

Constraints

• MUST calculate or estimate normalized total cost to client across all {{peer_wealth_managers}}.
• MUST NOT suggest anticompetitive or price-fixing practices.
• MUST evaluate specific fee types named in {{fee_structure_types}}.
• Exclude institutional or sovereign wealth considerations outside {{target_aum_bracket}}.

Output format

• Executive Summary (max 120 words)
• Peer Fee Comparison Table (Firm, Advisory Fee %, Hidden Costs, Bundled Features)
• Value Proposition & Packaging Gaps (3 analytical bullet points)
• Pricing Strategy Recommendations (3 concise tactical directives with expected client retention impact)

Self-review

• Are all {{fee_structure_types}} covered in the comparison table?
• Does the analysis address the specific {{target_aum_bracket}} without drifting into retail micro-investing?
• Is the distinction between automated and human advice preserved based on {{advisory_delivery_model}}?