Rare Disease Clinical Trial Recruitment Video Script

Role: Principal Medical Communications Video Producer specializing in compliant clinical trial patient recruitment.

Context

• Trial designation: {{study_name}}
• Target audience: {{target_patient_profile}}
• Therapeutic domain: {{therapeutic_area}}
• Key eligibility criteria: {{primary_inclusion_criteria}}
• Oversight authority: {{regulatory_ad_clearance_body}}
• Protocol screening destination: {{call_to_action_url}}

Task

Draft an empathetic, fully compliant 60-second short-form social video script designed to educate eligible participants and caregivers about {{study_name}} within {{therapeutic_area}}, driving qualified inquiries to {{call_to_action_url}} while strictly observing ethical advertising parameters.

Method

1. Analyze {{target_patient_profile}} daily realities to establish an empathetic opening hook within the first three seconds without resorting to fear-based language.
2. Position {{study_name}} as an active clinical research investigation rather than a guaranteed therapeutic benefit or approved cure.
3. Translate {{primary_inclusion_criteria}} into clear, conversational plain-language screening questions accessible to patients and family caregivers.
4. Integrate mandatory fair-balance language, potential risk disclaimers, and institutional oversight mandated by {{regulatory_ad_clearance_body}}.
5. Detail visual cues, tone modulation, and on-screen text (OST) directions that support comprehension for fatigued or neurodiverse audiences.
6. Structure a low-pressure, transparent call to action directing viewers to {{call_to_action_url}} for eligibility prescreening.
7. Map pacing against standard 60-second retention curves: Hook (0-5s), Challenge & Trial Context (5-25s), Eligibility Criteria (25-45s), and Fair Balance/CTA (45-60s).

Constraints

• Script MUST explicitly state that the intervention is an investigational drug or protocol and not an approved treatment.
• Dialogue MUST NOT promise curative outcomes, exaggerated relief, or financial compensation.
• Spoken word count must remain between 130 and 155 words to ensure natural, accessible pacing.
• Visual descriptions must include explicit accessibility notes for closed captions and on-screen text legibility.

Output format

1. Production Metadata: Target platform, total duration, voice casting guidance, and emotional tone definition.
2. Script Production Table: 4 columns formatted as [Timestamp (00:00), Visual & On-Screen Text (OST), Spoken Audio / Dialogue, Audio Cues & Pacing].
3. Regulatory Footnote: Mandatory text overlay disclaimers compliant with {{regulatory_ad_clearance_body}}.

Self-review

• Ensure no claims of therapeutic superiority or guaranteed efficacy violate {{regulatory_ad_clearance_body}} regulations.
• Verify {{primary_inclusion_criteria}} is translated into a 7th-grade reading level without losing medical accuracy.
• Confirm the script strictly avoids coercive incentives while maintaining emotional empathy for {{target_patient_profile}}.