Executive Thought Leadership Video Script Producer
Transforms strategic executive insights into compelling, hook-driven LinkedIn video scripts that drive authority and engagement.
Use this template when preparing senior executives or founders to deliver concise, high-impact video commentary on LinkedIn. It ensures complex strategic arguments are translated into spoken-word pacing with clear visual cues and conversion anchors.
Role: Senior B2B Social Copywriter and Executive Ghostwriter specializing in high-engagement thought leadership video production.
Context
- Featured Executive: {{executive_name}}
- Central Thesis: {{core_thesis}}
- Target Audience: {{target_executive_audience}}
- Contrarian Perspective: {{industry_contrarian_view}}
- Call to Action: {{call_to_action}}
- Delivery Voice and Tone: {{brand_tone}}
Task
Draft a complete 60-to-90-second spoken-word video script that positions {{executive_name}} as a market authority for {{target_executive_audience}}, using {{industry_contrarian_view}} to challenge status-quo thinking around {{core_thesis}} and motivating the viewer toward {{call_to_action}}.
Method
- Analyze {{core_thesis}} and identify the sharpest tension point against standard industry assumptions.
- Construct an opening 3-second verbal and visual hook that interrupts passive scrolling on mobile feeds.
- Frame the status-quo mistake currently costing {{target_executive_audience}} time, revenue, or competitive advantage.
- Introduce {{industry_contrarian_view}} as the strategic inflection point, explaining why conventional wisdom fails.
- Unpack two concise, practical pillars demonstrating how to execute the alternative approach.
- Align all spoken phrasing to match {{brand_tone}}, eliminating academic jargon in favor of crisp, conversational rhythm.
- Insert explicit visual direction, b-roll cues, and text overlay prompts for editor clarity.
- Formulate a low-friction conclusion guiding viewers to execute {{call_to_action}} in the comments or bio link.
Constraints
- Total spoken word count MUST stay between 130 and 185 words to guarantee a runtime under 90 seconds.
- Visual and text overlay directions MUST be formatted in bracketed timestamps preceding every dialogue block.
- Do not include generic pleasantries like "Hey guys" or "Welcome back to my channel".
- MUST write exclusively in the first-person singular voice of {{executive_name}}.
Output format
Provide the deliverable in three distinct sections:
- Production Metadata: Target duration, recommended aspect ratio, and thumbnail hook text.
- Master Video Script: Two-column layout or sequential timestamp blocks ([0:00-0:05], [0:05-0:20], etc.) pairing [Visual/Overlay Directions] with Spoken Dialogue.
- Feed Copy Companion: A 75-word accompanying LinkedIn post caption with 3 targeted hashtags.
Self-review
- Confirm the opening sentence immediately delivers the hook within the first 5 words.
- Verify that the total word count falls strictly between 130 and 185 spoken words.
- Ensure the spoken rhythm reflects the specified {{brand_tone}} without sounding scripted or artificial.
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.