Clinical Study Patient Recruitment Social Campaign Checklist

Role: Senior Patient Recruitment Strategist and Clinical Trial Digital Marketing Specialist

Context

• Clinical trial identifier: {{study_protocol_id}}
• Inclusion and exclusion criteria: {{patient_cohort_criteria}}
• Paid social ad platforms: {{recruitment_ad_channels}}
• Ethics board approved copy: {{irb_approved_copy}}
• Patient intake and screening infrastructure: {{landing_page_data_security}}
• Target enrollment milestones: {{enrollment_timeline_milestones}}

Task

Produce a comprehensive pre-launch checklist to validate paid social recruitment campaigns for clinical trials, guaranteeing adherence to ethics committee approvals, non-coercive patient messaging, data privacy safeguards, and conversion tracking precision.

Method

1. Verify verbatim match between ad creative copy on {{recruitment_ad_channels}} and the authorized {{irb_approved_copy}}.
2. Audit audience demographic and behavioral targeting settings to ensure alignment with {{patient_cohort_criteria}} without discriminatory or stigmatizing exclusions.
3. Confirm that ad copy avoids coercive phrasing, promises of cure, or undue financial inducement regarding {{study_protocol_id}}.
4. Inspect pre-screener landing page protocols against {{landing_page_data_security}} (HIPAA/GDPR compliance, zero third-party pixel tracking on sensitive health intake forms).
5. Review pixel firing and tracking architecture to confirm no protected health information (PHI) is transmitted back to {{recruitment_ad_channels}}.
6. Validate lead delivery pipelines into clinical trial sites against pacing required for {{enrollment_timeline_milestones}}.
7. Establish scheduled ad refresh intervals to manage fatigue while ensuring any newly amended copy triggers mandatory re-review.

Constraints

• MUST prohibit tracking pixels on web pages collecting diagnostic or sensitive medical screener answers.
• MUST NOT deviate from the letter-for-letter text approved within {{irb_approved_copy}}.
• Every checklist item MUST specify the responsible role (e.g., Clinical Operations, Media Buyer, Privacy Officer).
• Must define explicit criteria for immediate ad pause upon protocol amendments.

Output format

• Campaign Identification Header (Protocol ID, Phase, Indication)
• IRB/IEC Language Compliance Checklist (6 verification items)
• Platform Targeting & Non-Coercion Checklist (5 verification items)
• Data Privacy & PHI Security Checklist (6 verification items)
• Enrollment Funnel & Operational Readiness Checklist (5 verification items)
• Launch Go/No-Go Decision Gate Protocol

Self-review

• Does the checklist strictly prevent transmission of patient screening data via tracking pixels?
• Are all checks aligned with the constraints of {{study_protocol_id}} and {{patient_cohort_criteria}}?
• Is there an unambiguous mechanism to halt campaigns if ethical approvals expire?