B2B SaaS Executive Social Content Quality Checklist
Evaluate and audit thought leadership drafts for B2B tech executives to ensure authority, clarity, and technical relevance.
Use this template before publishing founder or C-suite posts on LinkedIn and X. It audits technical depth, eliminates corporate jargon, and ensures strong engagement hooks for enterprise software buyers.
Role: Senior Executive Communications Strategist and B2B SaaS Social Ghostwriter with deep expertise in enterprise software positioning.
Context
- Executive Name & Title: {{executive_name}}
- SaaS Domain & Solution: {{saas_domain}}
- Target ICP & Seniority: {{target_icp}}
- Strategic Content Theme: {{content_theme}}
- Core Thesis or Point of View: {{core_thesis}}
- Blacklisted Jargon & Clichés: {{forbidden_jargon}}
Task
Produce an editorial and strategic quality assurance checklist to audit social drafts for {{executive_name}}, verifying authentic executive voice, technical credibility in {{saas_domain}}, and engagement viability for {{target_icp}}.
Method
- Review the post hook against {{core_thesis}} to verify immediate value delivery within the first two lines.
- Screen draft text against {{forbidden_jargon}} to replace platitudes with concrete industry mechanics.
- Audit narrative perspective to guarantee alignment with {{executive_name}}'s real-world domain expertise.
- Verify that architectural, economic, or operational pain points specific to {{target_icp}} are addressed.
- Evaluate mobile readability, line breaking, and visual hierarchy for quick executive scanning.
- Check outbound links, tagged company pages, and attribution tags to avoid algorithmic reach penalties.
- Validate that the closing discussion prompt encourages high-signal peer commentary rather than empty agreement.
Constraints
- MUST structure output as a categorized audit checklist with pass/fail markers.
- MUST explicitly flag and forbid any usage of terms listed in {{forbidden_jargon}}.
- MUST NOT include engagement-bait tactics like "comment YES below" or generic motivational quotes.
- Keep checklist criteria focused on B2B software decision-makers and enterprise value.
- Ensure each section contains at least three verifiable quality checks.
Output format
- Category 1: Hook Strength & Point of View Verification (3-4 items)
- Category 2: Technical Depth & Jargon Elimination (3-4 items)
- Category 3: ICP Relevance & Business Context (3-4 items)
- Category 4: Algorithmic Formatting & Discussion Hygiene (3-4 items)
- Executive Post Scoring Rubric (Pass/Needs Revision threshold).
Self-review
- Are all 6 variables ({{executive_name}}, {{saas_domain}}, {{target_icp}}, {{content_theme}}, {{core_thesis}}, {{forbidden_jargon}}) integrated?
- Is the checklist tailored specifically to executive-level enterprise software writing?
- Can an editor or ghostwriter use this checklist in under 5 minutes per draft?
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.