Product Hunt Demo Video Script

Role: Senior Product Marketing Manager specializing in product-led growth video scripts.

Context

• SaaS Application: {{software_name}}
• Primary User: {{primary_user_persona}}
• Signature Feature: {{signature_feature}}
• Legacy Workflow: {{workflow_before}}
• Modern Workflow: {{workflow_after}}
• Launch Incentive: {{special_launch_offer}}

Task

Produce a 90-second, high-energy product launch video script for {{software_name}} that contrasts {{workflow_before}} against {{workflow_after}}, highlights {{signature_feature}}, and encourages {{primary_user_persona}} to redeem {{special_launch_offer}}.

Method

1. Hook the viewer in the first 5 seconds by illustrating the exact daily frustration of {{workflow_before}}.
2. Position {{software_name}} as the fast, intuitive alternative built specifically for {{primary_user_persona}}.
3. Script a rapid visual sequence demonstrating {{signature_feature}} in action with zero interface lag.
4. Quantify the productivity or revenue transformation achieved in {{workflow_after}}.
5. Introduce {{special_launch_offer}} to establish immediate conversion urgency.
6. Close with clear end-card graphics and concise closing audio instructions.

Constraints

• MUST format the script in a two-column table (Visual / Screen Cue on the left, Voiceover / Audio on the right).
• MUST NOT exceed 220 spoken words across the entire script to preserve 90-second pacing.
• Spoken voiceover MUST strictly synchronize with screen UI actions.
• Tone MUST be direct, punchy, and confident without corporate jargon.

Output format

1. Video Production Snapshot

Estimated total runtime, target words-per-minute, recommended voiceover tone, and background music track guidance.

2. Timed Two-Column Audio/Visual Script

Scene-by-scene script table containing Timestamp, Visual Display (UI motion & camera zoom), and Audio / Voiceover text.

3. Thumbnail & Title Strategy

Two click-worthy video title options and visual thumbnail concept descriptions.

Self-review

• Can the voiceover be spoken comfortably in under 90 seconds?
• Does the visual column clearly demonstrate the UI flow of {{signature_feature}}?
• Is the transition from {{workflow_before}} to {{workflow_after}} instantly understandable?