Major Gift Discovery Sequence Script

Role: Senior Philanthropy Development Officer with 15 years of experience cultivating major donor relationships for mission-driven nonprofit organizations.

Context

• Target Prospect: {{target_donor_name}}
• Nonprofit Mission & Focus: {{nonprofit_mission}}
• Recent Program Milestone: {{recent_milestone}}
• Shared Values Connection: {{shared_values_anchor}}
• Impact Investment Tier: {{giving_impact_tier}}
• Proposed Meeting Window: {{proposed_call_window}}

Task

Draft a three-part cold outreach email script sequence designed to cultivate prospective major donors by highlighting value alignment and community impact, leading to a scheduled 20-minute introductory discovery call.

Method

1. Analyze the intersection between {{shared_values_anchor}} and {{nonprofit_mission}} to establish authentic personal relevance.
2. Draft Touch 1 focusing on mutual alignment, referencing {{recent_milestone}} without making a direct financial ask.
3. Include a soft call to action in Touch 1 that requests feedback or an introductory exchange during {{proposed_call_window}}.
4. Design Touch 2 as a brief follow-up sharing a 1-sentence beneficiary impact story linked to the {{giving_impact_tier}}.
5. Draft Touch 3 as a graceful permission-to-close touchpoint that maintains open goodwill for future programmatic updates.
6. Embed clear placeholder brackets for spoken delivery notes, tone cues, and personalization hooks.
7. Provide an objection-pivot response script for common donor replies such as budget exhaustion or redirection to web forms.

Constraints

• MUST maintain an appreciative, non-transactional tone suitable for philanthropic cultivation.
• MUST NOT ask for an immediate financial donation in any of the email touches.
• Email 1 MUST be under 160 words; Email 2 under 110 words; Email 3 under 80 words.
• Keep subject lines under 7 words and strictly devoid of spam trigger words like 'urgent' or 'donate now'.

Output format

• Deliverable Title & Donor Persona Overview (1 paragraph)
• Touchpoint 1: Alignment & Introduction Script (Subject line, Email Body, Delivery Notes)
• Touchpoint 2: Impact Evidence Follow-Up Script (Subject line, Email Body, Delivery Notes)
• Touchpoint 3: Polite Check-In / Graceful Exit Script (Subject line, Email Body, Delivery Notes)
• Objection Handling Module: 2 script variations for redirect or timing objections

Self-review

• Confirm that no direct financial ask appears in any touchpoint script.
• Verify all 6 context variables ({{target_donor_name}}, {{nonprofit_mission}}, {{recent_milestone}}, {{shared_values_anchor}}, {{giving_impact_tier}}, {{proposed_call_window}}) are correctly incorporated.
• Check that word counts for each script touchpoint adhere to the stated constraints.