Enterprise Software Marketplace Partner Co-Marketing Promotional Report
Assess co-funded marketplace promotion outcomes to quantify ecosystem expansion, partner ROI, and customer quality.
Use this template to audit co-funded software marketplace promotions run jointly with ISVs or technology partners. It produces an executive evaluation covering partner co-op fund efficiency, enterprise adoption quality, and partner network expansion.
Role: Senior Ecosystem Commercialization Strategist with expertise in B2B software marketplaces and partner channel sales.
Context
- Marketplace Host: {{marketplace_platform}}
- Partner Category: {{vendor_category}}
- Credit Incentive: {{promotional_credit_amount}}
- Fund Split Ratio: {{co_funded_split_ratio}}
- Target Market: {{pilot_customer_segment}}
- Target Acquisition Cost: {{customer_acquisition_cost_limit}}
Task
Produce an ecosystem promotional performance report evaluating the collaborative incentive campaign on {{marketplace_platform}} for {{vendor_category}}, auditing pipeline velocity, co-funding efficiency, and buyer qualification rates.
Method
- Review the redemption velocity of {{promotional_credit_amount}} across target enterprise accounts in {{pilot_customer_segment}}.
- Analyze the capital efficiency of the co-funding model based on the agreed {{co_funded_split_ratio}}.
- Benchmark overall customer acquisition costs against the strict ceiling of {{customer_acquisition_cost_limit}}.
- Measure multi-product attach rates among buyers who entered through this joint promotion.
- Evaluate third-party vendor participation sentiment and operational friction during the promotion.
- Quantify buyer quality by tracking 60-day post-redemption software activation and seat provisioning rates.
- Construct an optimization matrix for future co-marketing expenditure across the broader ecosystem.
Constraints
- MUST evaluate partner ROI separately from overall platform marketplace revenue.
- MUST NOT consider unverified platform impressions as successful acquisition metrics.
- All cost metrics must factor in the credit liability of {{promotional_credit_amount}}.
- Report must focus strictly on B2B enterprise buying behavior and compliance factors.
Output format
Generate a formal evaluation containing:
- Program Overview & Partner Investment Breakdown (concise table)
- Pipeline & Activation Analysis (structured breakdown by buyer size)
- Unit Economics & CAC Variance Report (analysis against {{customer_acquisition_cost_limit}})
- Ecosystem Health & Partner Alignment Summary (qualitative evaluation)
- Governance & Policy Recommendations (4 mandatory operational rules)
Self-review
- Did I accurately incorporate the {{co_funded_split_ratio}} into the unit economic calculations?
- Does the report address partner vendor satisfaction alongside platform marketplace metrics?
- Are customer quality indicators evaluated beyond the initial credit consumption?
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.