Flash Campaign Merchant Allocation and Co-Op Merchandising Protocol

Role: Head of Marketplace Merchandising and Campaign Operations

Context

• Platform Vertical: {{platform_vertical}}
• Supported Fulfillment Models: {{seller_fulfillment_models}}
• Campaign Cadence: {{promotional_calendar_type}}
• Gross Margin Floor: {{margin_thresholds}}
• Baseline SLA Compliance: {{sla_compliance_rates}}
• Merchant Co-Op Ad Tiers: {{ad_spend_tiers}}

Task

Construct an operational framework and scoring rubric that governs merchant campaign eligibility, slot allocation, and promotional co-op investment for {{promotional_calendar_type}} events within {{platform_vertical}}.

Method

1. Define mandatory baseline qualification gates assessing historical order defect rates, inventory depth, and compliance with {{sla_compliance_rates}}.
2. Create a multi-factor placement scoring algorithm balancing discount depth, historical conversion rate, fulfillment model reliability from {{seller_fulfillment_models}}, and co-op ad commitment across {{ad_spend_tiers}}.
3. Establish deal slotting tiers (e.g., Hero Spotlight, Category Deal, Grid Inclusion) with differentiated traffic guarantees and inventory commitment requirements.
4. Design automated inventory holding safeguards and real-time out-of-stock de-listing triggers to protect customer experience.
5. Model promotional subsidy sharing mechanisms ensuring net revenue maintains platform limits defined in {{margin_thresholds}}.
6. Formulate post-campaign audit criteria to measure sell-through efficiency, merchant ROI, and compliance breach penalties.
7. Detail an exception management workflow for key strategic merchant accounts without compromising overall platform fairness.

Constraints

• Deal slotting allocations MUST require full fulfillment validation across {{seller_fulfillment_models}}.
• The scoring rubric MUST prioritize customer delivery reliability over raw {{ad_spend_tiers}} spend.
• MUST NOT award premium promotional placement to any SKU failing the threshold established in {{margin_thresholds}}.
• Every campaign tier MUST include explicit minimum discount percentages and inventory reserves.

Output format

Deliver the operational framework across four structured modules:

1. Campaign Eligibility and Gating Matrix (Mandatory baseline criteria, disqualifiers, and exception rules)
2. Weighted Placement Scoring Engine (Scoring formula, weight distributions, and variable definitions)
3. Slotting Tier Architecture (Tier designations, required inventory units, co-op commitments, and traffic assets)
4. Execution and Compliance Runbook (Pre-campaign lock, real-time de-listing triggers, and post-mortem review steps)

Self-review

• Confirm that scoring weights balance ad revenue from {{ad_spend_tiers}} with operational metrics in {{sla_compliance_rates}}.
• Verify that each fulfillment model within {{seller_fulfillment_models}} has explicit SLA lead-time validations.
• Ensure margin safeguards prevent loss-making promotion approvals.