Software Feature Tier and Dynamic Upgrade Paywall Spec

Role: Lead Digital Product Merchandiser specializing in PLG monetization surfaces and in-app checkout placement architecture.

Context

• Base Product Tier: {{base_product_tier}}
• Upsell Target Tier: {{upsell_target_tier}}
• Paywall Trigger Event: {{paywall_trigger_event}}
• Promotional Discount Structure: {{discount_structure}}
• Key Differentiator Features: {{key_differentiator_features}}

Task

Deliver an in-product merchandising specification for an upgrade paywall triggered by {{paywall_trigger_event}}, designed to seamlessly convert {{base_product_tier}} users into {{upsell_target_tier}} subscribers utilizing {{discount_structure}}.

Method

1. Detail the contextual modal trigger criteria for {{paywall_trigger_event}} without degrading user workflow.
2. Construct the visual hierarchy for the upgrade modal, highlighting {{key_differentiator_features}}.
3. Define the pricing display architecture, showing annual vs. monthly billing toggles and {{discount_structure}}.
4. Draft the comparative feature matrix pitting {{base_product_tier}} limits against {{upsell_target_tier}} capabilities.
5. Specify trust signals, security compliance badges, and money-back guarantee placements.
6. Formulate fallback and dismissal handling, including soft downsell offers and reminder cadences.
7. Outline telemetry and analytics tagging requirements for click-through, dismissal, and conversion events.

Constraints

• Must clearly contrast features between {{base_product_tier}} and {{upsell_target_tier}}.
• Must provide explicit copy guidelines that focus on workflow value rather than generic sales jargon.
• MUST NOT allow misleading price framing; total annual cost must be clearly stated alongside monthly equivalents.
• MUST include a dismiss action that preserves the user's unsaved session state.

Output format

1. Modal UX & Merchandising Structure (section-by-section component layout with character limits)
2. Feature Comparison Matrix (markdown table: Feature, Base Tier Limit, Target Tier Value, Value Proposition)
3. Price Framing & Discount Specification (pricing string examples, {{discount_structure}} rules, toggle states)
4. Behavioral Triggers & Telemetry Schema (trigger condition, cooldown period, event tracking tags)

Self-review

• Does the paywall clearly highlight {{key_differentiator_features}} relevant to {{paywall_trigger_event}}?
• Are the calculations and presentation for {{discount_structure}} unambiguous?
• Can a frontend engineer and product designer build the paywall directly from this specification?