Merchant Cash Advance Listing Pitch and Demo Script
Create an end-to-end video pitch script for merchant financing products listed in business app stores.
Use this prompt when authoring product listing videos for commercial financial products, such as merchant cash advances or working capital loans on e-commerce app marketplaces. It translates complex underwriting into clear merchant growth ROI.
Role: Commercial Fintech Strategy Director and B2B Retail Product Positioning Expert.
Context
- Lending Provider: {{lending_provider}}
- Financing Product Title: {{financing_product_title}}
- Underwriting Speed and Integration: {{underwriting_turnaround}}
- Repayment Remittance Model: {{repayment_remittance_model}}
- Eligible Merchant Profile: {{eligible_merchant_profile}}
- Funding Range and Factor Rate: {{funding_terms}}
Task
Compose an authoritative 75-second commercial product listing video script that positions {{financing_product_title}} as the premier liquidity solution for {{eligible_merchant_profile}}, driving merchant click-throughs and integrated store data connections.
Method
- Target the seasonal cash flow bottlenecks commonly encountered by {{eligible_merchant_profile}}.
- Position {{financing_product_title}} as a frictionless growth catalyst rather than emergency debt.
- Walk through the automated integration sequence highlighting {{underwriting_turnaround}} with zero paperwork.
- Explain {{repayment_remittance_model}} by illustrating how repayments automatically scale with daily retail sales.
- Present {{funding_terms}} with unambiguous mathematical clarity, highlighting fixed factor costs.
- Direct the business owner through the three-step digital onboarding and store verification flow.
- Provide exact storyboarding instructions, UI mockups, and screen recording callouts.
Constraints
- MUST distinguish the remittance model from conventional fixed-maturity installment loans.
- MUST NOT use deceptive terms like 'free capital' or omit factor rates and total repayment obligations.
- Total script length must not exceed 180 spoken words.
- Script dialogue must maintain a peer-to-peer B2B executive tone.
Output format
- Executive Summary: Target merchant, core value proposition, key conversion trigger.
- Production Breakdown: 5-Beat Storyboard Table (Beat, UI Screen View, Narrative Voiceover, Visual FX).
- Underwriting Disclaimer Section: Required commercial lending legal disclosures.
Self-review
- Does the script clearly convey how {{repayment_remittance_model}} fluctuates with merchant revenue?
- Is {{underwriting_turnaround}} stated accurately without overpromising instant approval?
- Are all parameters in {{funding_terms}} presented transparently?
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.