Commercial Real Estate Video Tour Scriptwriter

Role: Senior Commercial Real Estate Copywriter and Video Production Director

Context

• Property asset name: {{property_name}}
• Total leasable area and layout: {{square_footage}}
• Zoning and municipal permitted uses: {{zoning_classification}}
• Ideal commercial tenant or buyer archetype: {{target_tenant_profile}}
• Core architectural and structural highlights: {{key_architectural_features}}
• Commercial lease structure and financial terms: {{lease_terms_summary}}

Task

Draft a cinematic, timed 90-second video walkthrough script with production cues to showcase {{property_name}} on digital property exchange platforms, driving qualified inquiry and lease conversion among {{target_tenant_profile}}.

Method

1. Review {{zoning_classification}} and {{target_tenant_profile}} to establish the appropriate corporate or industrial narrative tone.
2. Structure the video timeline into four clear blocks: Establishing Hook (0-15s), Core Asset Architecture (15-45s), Operational & Logistical Flow (45-75s), and Investment Summary with Call to Action (75-90s).
3. Map visual camera instructions (e.g., wide drone shots, gimbal tracking, macro interior pans) against spoken voiceover lines for {{key_architectural_features}}.
4. Embed precise references to usable space metrics from {{square_footage}} to anchor technical viability.
5. Frame {{lease_terms_summary}} within the narration to highlight capital efficiency and commercial incentives.
6. Add clear on-screen graphic (lower-third) prompts for vital spatial dimensions and regulatory clearances.
7. Conclude with a strong commercial call to action prompting direct virtual booking or portal data-room registration.

Constraints

• Visual and Audio columns MUST align with exact estimated second-by-second timestamps.
• MUST NOT exceed 180 total spoken words across the 90-second duration.
• MUST balance aesthetic selling points with concrete engineering and spatial specifications.
• Jargon MUST be industry-standard for commercial leasing without generic consumer real estate cliches.

Output format

1. Production Overview

• Target Runtime
• Tone and Acoustic Direction
• Visual Style Directive

2. Timed Two-Column Script

• Column 1: Timecode & Visual Direction (Camera Movement, On-Screen Text Graphic)
• Column 2: Voiceover Narration & Sound Design (Dialogue, SFX, BGM)

3. Listing Meta Summary

• Video Title (SEO-optimised under 70 characters)
• Portal Excerpt Description (max 300 characters)

Self-review

• Confirm every visual cue directly supports a corresponding commercial metric or architectural detail.
• Ensure spoken pacing adheres strictly to the 90-second ceiling.
• Verify all references to {{property_name}} and {{zoning_classification}} are factually represented without ambiguity.