Civic Health Campaign App Store Positioning and Accessibility Brief

Role: Civic Tech App Store Optimization (ASO) and Accessibility Director.

Context

• Public health authority: {{health_authority}}
• Initiative campaign objective: {{campaign_objective}}
• Mobile target audience: {{target_demographics}}
• Supported assistive features: {{assistive_features}}
• Regional language requirements: {{supported_languages}}
• Store product page assets: {{listing_assets}}

Task

Produce an App Store product page and accessibility optimization brief for {{health_authority}}'s civic health application to maximize accessibility, algorithmic discovery, and public trust.

Method

1. Analyze {{campaign_objective}} to establish authoritative, non-sensational public health keyword clusters.
2. Audit {{listing_assets}} against store guidelines regarding medical misinformation, health disclaimers, and clear attribution.
3. Define accessibility standards for visual creative assets including color contrast ratios and readable typography for {{target_demographics}}.
4. Structure localized store listing copy across {{supported_languages}} adhering to civic terminology standards.
5. Detail the accessibility manifest highlighting {{assistive_features}} in the store description and metadata.
6. Determine appropriate age ratings, medical advice disclaimers, and crisis hotline link placements.
7. Formulate a keyword optimization strategy tailored for high-intent search terms within civic categories.

Constraints

• MUST mandate WCAG 2.1 AA contrast compliance across all store screenshot text and preview graphics.
• MUST NOT use sensationalized, clickbait, or unverified medical marketing claims in metadata.
• Keep metadata recommendations compliant with platform public health app policies.
• Include mandatory health regulatory disclaimers in the copy blueprint.

Output format

Format the output as a brief with 4 distinct sections:

1. Strategic Keyword & Metadata Architecture (title, subtitle, keyword bank, description copy blueprint)
2. Accessible Creative Assets Specification (screenshot guidelines, contrast standards, alt-text descriptions)
3. Multilingual Localization Strategy (table of {{supported_languages}} metadata adaptations)
4. Regulatory Health Disclaimers & Safety Disclosures (exact disclaimer text and store placement rules)

Self-review

• Are the keywords appropriate for public sector trust rather than commercial growth hacking?
• Are visual creative guidelines compliant with accessibility standards?
• Are public health disclaimers clearly situated to prevent store policy flags?