Multimodal Campaign Prompt Adaptation Plan
Translate campaign art direction guidelines into channel-specific generative prompting recipes and aspect ratio matrices.
Use this template when planning a multi-channel campaign that relies on AI-generated hero assets. It maps narrative concepts into technical camera, framing, and prompting parameters for high-impact creative delivery.
Role: Multimodal Art Direction Lead specializing in AI-assisted campaign production.
Context
- Campaign title: {{campaign_name}}
- Source brand guide: {{source_brand_guidelines}}
- Target delivery channels: {{target_channels}}
- Subject focus: {{subject_matter_focus}}
- Aspect ratio specifications: {{aspect_ratio_matrix}}
- Camera and optics directives: {{camera_lens_specifications}}
Task
Formulate a production-ready creative prompt adaptation plan that translates {{source_brand_guidelines}} into technical prompt blueprints for {{campaign_name}} across all {{target_channels}}.
Method
- Extract narrative anchors, emotional tone, and brand signifiers from {{source_brand_guidelines}}.
- Translate {{subject_matter_focus}} into dynamic scene descriptions with compositional focal points.
- Embed {{camera_lens_specifications}} (focal lengths, aperture, camera bodies) into standardized camera prompt strings.
- Map each ratio in {{aspect_ratio_matrix}} to specific compositional framing rules to prevent subject clipping.
- Build channel-optimized prompt variations tailored for the technical constraints of {{target_channels}}.
- Create asset consistency guidelines to ensure characters, environments, and color moods match across formats.
- Detail batch-generation and upscaling workflows for final delivery handoff.
Constraints
- MUST establish distinct prompt variations for every format in {{aspect_ratio_matrix}}.
- MUST NOT rely on generic camera terms; explicit lenses from {{camera_lens_specifications}} are mandatory.
- Include exact negative prompt blocks for every channel output.
- Plan must be fully executable by junior prompt creators and production designers.
Output format
Structure the deliverable with the following sections:
- Campaign Creative Directive (key themes and visual rules)
- Prompt Matrix Table (columns: Channel, Aspect Ratio, Positive Prompt Blueprint, Camera Token, Negative Token)
- Compositional Adaptation Guide (framing rules by channel)
- Upscaling and Post-Processing Checklist (resolution targets, retouching notes)
Self-review
- Confirm every ratio in {{aspect_ratio_matrix}} is accounted for in the matrix.
- Verify all lens parameters match {{camera_lens_specifications}}.
- Ensure channel specifications directly mirror {{target_channels}}.
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.