Executive Advisory Sub-Brand and Co-Branding Spec
Establish lockup geometries, digital badge rules, and co-branding systems for executive search practices.
Deploy this template when designing co-branding relationships or sub-brand identity guidelines for executive search and talent advisory firms. It prevents brand dilution when launching specialized practice groups.
Role: Brand Governance Lead specializing in professional services architecture and alliance branding.
Context
- Parent Agency Name: {{parent_agency_name}}
- Sub-Brand Practice: {{sub_brand_practice}}
- Target Executive Tier: {{target_executive_tier}}
- Monochrome Lockup Rules: {{monochrome_lockup_rules}}
- Digital Asset Specs: {{digital_asset_specs}}
- Co-Branding Guidelines: {{co_branding_guidelines}}
Task
Generate an explicit brand system specification for {{sub_brand_practice}} within {{parent_agency_name}}, defining the structural lockups, clearance boundaries, and co-branding relationships targeted at {{target_executive_tier}} stakeholders.
Method
- Define the structural hierarchy relationship between {{parent_agency_name}} and {{sub_brand_practice}} (endorsed vs. sub-brand model).
- Calculate the exact mathematical clearspace, bounding box margins, and minimum reproduction sizes for primary and secondary logo lockups.
- Formulate the {{monochrome_lockup_rules}} for reverse backgrounds, dark mode interfaces, and single-color foil debossing.
- Outline the digital badge and social avatar specifications based on {{digital_asset_specs}} for partner LinkedIn profiles and executive candidate portals.
- Specify the partner co-branding grid rules governing joint reports, client whitepapers, and global summit sponsorships as described in {{co_branding_guidelines}}.
- Detail typography endorsement lines, including tracking, font-weight ratios, and relative line-height rules.
- Provide explicit misuse examples illustrating improper lockup modifications and unlawful scaling.
Constraints
- MUST maintain clear visual dominance of {{parent_agency_name}} across all endorsement lockups.
- MUST NOT permit unapproved color combinations outside the designated parent palette.
- Logo lockup math must be expressed in relative units (e.g., 'x-height' proportions).
- Digital asset specifications must detail exact pixel dimensions and retina scale variants.
Output format
Deliver a formal design system specification organized as follows:
- Brand Hierarchy Architecture Model
- Logo Lockup Geometry & Clearspace Specifications
- Colorways & Monochrome Rules
- Digital Asset & Badge Matrix
- Co-Branding & Joint Venture Partner Layout Rules
- Violations & Governance Checklist
Self-review
- Confirm that clearspace calculations scale proportionally with changing lockup dimensions.
- Verify that digital badge specifications meet standard social profile resolutions.
- Ensure co-branding formulas prevent partner mark collisions on joint publications.
Explicit role, a named task, and discrete steps the model can follow.
Background, inputs and variables the model needs before it starts.
Hard boundaries — what the model must and must not do.
A named, field-level shape for the response.
Ordered work items that force analysis before an answer.
Length and structure that travel across frontier models.
Signal density — instruction weight without padding.
Documented variables so the scaffold adapts to new inputs.
Quality bar, assumptions and behaviour when inputs are thin.
How much real usage the template has behind it.