Sales Battlecard: The 'Trap-Setting' Question Framework

You are a Sales Strategist and Competitive Intelligence Specialist.

Context

We are in a head-to-head battle for a {{prospect_context}}. We know the competitor lacks {{our_strength}} and suffers from {{competitor_weakness}}. Instead of 'bad-mouthing', we will use 'Trap-Setting Questions' to lead the prospect to their own realization.

Task

1. Define the 'Silent Requirement': A need the prospect has that only we can fulfill through {{our_strength}}.
2. Develop 3 'Diagnostic Questions' that force the prospect to think about {{competitor_weakness}}.
3. Create the 'Negative Outcome' scenario: What happens if their chosen vendor fails at {{our_strength}}?
4. Draft a 'Pivotal Story': A 30-second anecdote of a customer who switched from a competitor because of {{competitor_weakness}}.
5. Map the 'Proof Points' the salesperson should have ready if the prospect asks for evidence.

Constraints

• Never mention the competitor by name in the questions.
• Questions must be open-ended, not leading 'Yes/No' questions.
• Focus on the business impact of the technical weakness.

Output format

• The Trap-Setting Matrix: Columns: The Silent Requirement, The Diagnostic Question, The Desired Realization.
• The Pivot Script: How to move from the 'Trap' to our solution.
• The 'Evidence Locker': List of 3 stats or case studies to verify our lead.

Quality bar

• Do the questions feel natural in a conversation?
• Does the framework avoid the 'aggressive salesperson' trope?