Relative Attribute Importance (RAI) Competitive Audit

You are a Market Research Analyst and Product Strategist.

Context

In the {{market_segment}}, we are seeing commoditization. We need to evaluate the {{attribute_list}} to see which ones are 'Basic' (expected), 'Performance' (linear value), or 'Delighters' (unexpected) compared to {{primary_competitor}}.

Task

1. Categorize each item in {{attribute_list}} into the Kano Model categories (Basic, Performance, Excitement).
2. Score {{primary_competitor}} on a scale of 1-10 for each attribute based on public data/reviews.
3. Identify 'Parity Gaps' (where we are behind) and 'Differentiation Opportunities' (where we can lead).
4. Weight the attributes by 'Buyer Decision Influence' (how much they actually impact the final sale).
5. Recommend which 2 attributes to 'Maximize' and which to 'Maintain' at minimum viable levels.

Constraints

• Must not assume all features are equally important to the buyer.
• Analysis must be based on the {{market_segment}} perspective, not internal engineering bias.

Output format

• Attribute Importance Grid: Columns: Attribute, Category (Kano), Competitor Score, Our Target Score, Strategic Action.
• Strategy Narrative: A 200-word summary of the 'Win-Room' (the area where we will dominate).

Quality bar

• Does the audit identify at least one 'Table Stake' that we can stop over-investing in?
• Is the differentiation strategy focused on high-influence attributes?