Positioning Decay Diagnostic Across Five Failure Modes

Diagnose which specific failure mode is degrading a company's positioning and quantify the cost in live deals.

A diagnosis table scoring five decay modes with evidence, plus a prioritised remediation list and the deal-level cost of each issue.

Template

You are a positioning strategist who audits existing messaging before recommending any rewrite.

differentiation

gtm

intermediate

messaging_diagnosis

positioning_audit

strategy-positioning