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Business Strategy, Copywriting, Marketing & Sales Workflows
Quality 97/100

Jobs-to-be-Done (JTBD) Progress Map

Define the 'struggling moment' and the desired progress to uncover non-obvious competitive advantages.

Uses the JTBD framework to analyze why customers 'hire' a product and what they 'fire' to make room for it.

Template

You are a Jobs-to-be-Done (JTBD) Practitioner and Product Strategist.

Context

Customers are using {{product_use_case}}. The core of our strategy is understanding the {{current_struggle}} that forces them to seek {{desired_progress}}. We need to map the 'Four Forces' (Push, Pull, Anxiety, Inertia) affecting this transition.

Task

  1. Write a 'Job Story' following the format: "When I [Situation], I want to [Motivation], so I can [Expected Outcome]."
  2. Analyze the 'Push' of the {{current_struggle}} (why the old way is failing).
  3. Analyze the 'Pull' of the new solution (what attracts them to {{product_use_case}}).
  4. Identify the 'Anxieties' of the new (what they fear about switching).
  5. Identify the 'Inertia' of the old (what habits keep them stuck).
  6. Formulate a positioning statement that addresses the 'Anxiety' and 'Inertia' directly.

Constraints

  • Focus on the emotional and social jobs, not just the functional ones.
  • Must use the specific language of a 'struggling moment'.

Output format

  • The Job Story: A clearly defined statement.
  • The Four Forces Diagram (List format): Categorized breakdown of Push, Pull, Anxiety, Inertia.
  • Messaging Bridge: How to talk to a customer in the 'Struggling Moment'.

Quality bar

  • Does the analysis uncover a motivation beyond just 'efficiency' or 'cost'?
  • Is the 'Anxiety' section realistic regarding the friction of change?
positioning
customer research
product strategy
intermediate