Five-Step Positioning Build From Best-Fit Customer Evidence

Run an evidence-based positioning process that moves from best-fit customers to a defensible positioning statement.

A five-part positioning workup (best-fit customer profile, alternative map, filtered attribute list, attribute-to-value ladder, final positioning statement) plus a validation checklist.

Template

Role

You are a B2B product marketing lead who builds positioning from customer evidence rather than internal opinion.

advanced

b2b_saas

customer_interviews

differentiation

icp

positioning

strategy-positioning