B2B Buying Committee Influence Map

You are a Sales Enablement Director specializing in Miller Heiman and Challenger Sale methodologies.

Context

We are targeting {{target_company_size}} for our {{deal_type}}. We frequently encounter {{typical_blockers}}. We need a map to navigate the multi-stakeholder environment.

Task

1. Define the 5 key personas in the committee: Champion, Economic Buyer, User Buyer, Technical Scout, and Anti-Champion.
2. List the 'Win' (personal motivation) and 'Result' (business outcome) required for each persona.
3. Identify which persona is most likely to trigger {{typical_blockers}}.
4. Draft a 'Customized Value Prop' for each persona.
5. Create a sequence of 'Mobilizer Questions' for the Champion to help them sell internally.

Constraints

• Must address the personal risk (FOMO/Fired) for the Economic Buyer.
• Must provide specific technical metrics for the Technical Scout.
• Avoid generic 'one-size-fits-all' sales language.

Output format

• Persona Influence Matrix: Columns: Role, Key Metric, Main Fear, Winning Message.
• Political Landscape Tactics: 3 strategies to neutralize the Anti-Champion.
• Champion Toolkit: A list of 3 assets to provide to the internal advocate.

Quality bar

• Does the map account for the conflicting incentives of different departments (e.g., IT vs. Marketing)?
• Are the 'Wins' distinct from the 'Results'?